PressBox Articles

• Taboola Acquire Connexity, Bringing Personalised e-Commerce Recommendations to The Open Web

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately USD [...]

• Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time

  4 years ago News

  

  Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any [...]

• DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions

  4 years ago News

  

  DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

• Xandr Platform Growth Accelerates in the First Half of 2021

  4 years ago News

  

  Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

• TheViewPoint Unlocks the OTT Space for Caracol TV

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

• Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors

  4 years ago News

  

  ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as adviser and member of its board of directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who has held key leadership roles across [...]

• Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Advertisers

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game [...]

• In-Store Sales Skyrocket as Europe Prepares to Reopen High-Streets and Ease Restrictions

  4 years ago News

  

  As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to [...]

• Taboola News Now Powers Personalised News Feeds in Over 80 Countries

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced significant adoption and achievements for its Taboola News product offering. Taboola News brings recommendations from Taboola’s large publisher network, which reaches [...]

• Global Digital Out of Home Marketplace VIOOH Launches New Hong Kong JCDecaux Cityscape Advertising Inventory

  4 years ago News

  

  Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now [...]