PressBox Articles

• Ogury Conquista gli Editori Premium nel Mobile Web

  4 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web presentata a inizio 2021 e annuncia il proprio impegno nel continuare a rafforzare il portafoglio attraverso partnership mirate con partner [...]

• Anuncio de Seminario Web - Demistificando el ad Refresh: Cómo Obtener Más Ingresos con la Actualización de Anuncios sin Dañar su Inventario

  4 years ago News

  

  Pubstack organiza el evento online ‘‘Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory" En su continua búsqueda de más ingresos por publicidad, los editores han probado muchas técnicas, ya sea aumentando el número de [...]

• Annuncio Webinar - Sfatare I Falsi Miti Sull’Ad Refresh: Come Generare Più Ricavi Pubblicitari Grazie al Refresh Senza Danneggiare l’Ad Inventory

  4 years ago News

  

  Pubstack organizza l'evento online ‘‘Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory". Gli editori testano continuamente diverse tecniche per generare ricavi pubblicitari supplementari. Ad esempio aumentando il numero di ad units in pagina, o [...]

• Tradeswell Announces Criteo Integration to Boost Brands’ Presence on Retail Media Marketplaces

  4 years ago News

  

  As summer heats up and millions of consumers flock to online marketplaces for their must-have products (e.g., sunscreen, grill accessories) the urgency to capture their attention in search results is at an all-time high. To help ecommerce brands reach and [...]

• New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

  4 years ago News

  

  With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around driving high-performing marketing plans and demand more advanced first-party data solutions in market, according to a new research report from [...]

• Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83%  Italy:81% Netherlands: 73%  Norway:72% Sweden: 72% Poland: 66% *Percentages [...]

• Webinar-Ankündigung - Entmystifizierung Von Ad Refresh: Wie Können Publisher mit Ad Refresh Mehr Umsatz Machen, Ohne ihr Inventar zu Schädigen

  4 years ago News

  

  Pubstack veranstaltet das Online-Event ''Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?'' Publisher haben bei ihrer kontinuierlichen Suche nach mehr Werbeeinnahmen viele Techniken getestet, sei es die Erhöhung der Anzahl von Ad-Units, die [...]

• Nano Interactive Appoints Advertising Industry Luminary Iain Jacob as Chair

  4 years ago News

  

  Nano Interactive, the leading advertising technology platform specialising in targeting free of personal identifiers, today announces the appointment of Iain Jacob as independent non-executive chair, the advertising industry veteran and ex EMEA CEO for Publicis Media. Jacob is joining Nano as [...]

• Webinar Announcement - Demystifying Ad Refresh: How to Make More Revenue with Ad Refresh Without Harming Your Inventory

  4 years ago News

  

  Pubstack is running the online event "Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory". Publishers have tested many techniques in their continuous quest for more ad revenues, be it increasing the number of ad [...]

• Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-Covid Era

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational [...]