PressBox Articles

• Audi Denmark Engages Consumers Without Cookies

  4 years ago News

  

  Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified Targeting test deployed in a largely cookie-less [...]

• VIOOH and Taptap Announce Partnership to Supply Digital Out-of-Home Advertising Globally

  4 years ago News

  

  Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, [...]

• Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event

  4 years ago News

  

  HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video [...]

• 78% of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a Positive Impact on Advertising Strategies

  4 years ago News

  

  The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands are preparing for the withdrawal of third-party cookies. The research is launched in parallel [...]

• Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships

  4 years ago News

  

  IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage her deep knowledge of data [...]

• Adnami Announces Partnership with Reach plc, with Publisher set to Leverage its Unique, Attention-Grabbing Formats Programmatically

  4 years ago News

  

  Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc - the largest commercial national and regional news publisher in the UK. This news comes following a recent seven-figure sum [...]

• KERV Integrates with IRIS.TV

  4 years ago News

  

  KERV Interactive, the leader in AI-driven, in-video-recognition-powered metadata, is integrating with the IRIS.TV video data platform to enable marketers to use its precise in-video contextual data solutions, called KERV Vision, to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers [...]

• Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

  4 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

• Telmar and ID5 Announce Innovative Partnership to Support Publishers and Brands When the Cookie Crumbles

  4 years ago News

  

  Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media owners to harness the full power of data in order to plan and [...]

• AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers

  4 years ago News

  

  AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximise the effectiveness of each [...]