PressBox Articles

• Adsquare and Teralytics Partner to Help Brands Understand Where Their Customers Are

  4 years ago News

  

  Adsquare, the global audience and location intelligence company, is announcing a partnership with Teralytics, to empower marketers to intelligently leverage human mobility insights for OOH planning and programmatic DOOH activation in Germany. Teralytics enables decisions based on the most accurate, inclusive [...]

• Ashwini Karandikar Appointed to Eyeota Board of Directors

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognised entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s board of directors. A widely-recognised agency innovator, [...]

• Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]

• Cavai Appoints Matt Gauthier as Sales Director for US Division

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as sales director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a [...]

• Magnite Announces Executive Leadership Team Following SpotX Acquisition

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced changes to its executive leadership team, effective July 1. These are the company’s first major steps towards integrating its recent acquisition of CTV leader SpotX, and will strengthen its ability [...]

• Clear Channel Europe and Broadsign Extend Partnership to Transform the DOOH Sales Experience

  4 years ago News

  

  Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to [...]

• BBC Global News Chooses Taboola as its Exclusive Content Recommendations Provider

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new deal with BBC Global News, the home of the BBC’s award-winning commercial international news, sport and features content, in which [...]

• Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

  4 years ago News

  

  Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]

• Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

  4 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

• mediarithmics Partners with InfoSum to Offer Future-Proof Advertising products

  4 years ago News

  

  mediarithmics, a leader in marketing technology, that provides advanced brands and media players a best-in-class data marketing cloud, has partnered with InfoSum, the world’s leading data collaboration platform, to bring alternative, privacy compliant connectivity solutions to global advertiser and broadcaster [...]