PressBox Articles

• Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories

  4 years ago News

  

  Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in [...]

• Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands, and publishers stay competitive and keep their audiences targetable and addressable after the 3P identifiers are blocked in 2022. Admixer ID [...]

• Verve Group Releases Proprietary On-Device Audience Activation Technology

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

• Hivestack Appoints Aileen Ku as General Manager, China

  4 years ago News

  

  Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for [...]

• SmartyAds and Xiaomi Collaborate for Richer In-App Advertising Opportunities

  4 years ago News

  

  SmartyAds, the global ad tech solution provider and developer of SmartyAds DSP, has announced a collaboration with leading mobile technology pioneer, Xiaomi. This collaboration makes Xiaomi one of the key direct publishers of SmartyAds and the immense source of high-quality [...]

• Lifesight joins HERE Marketplace to offer global mobility data

  4 years ago News

  

  Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

• Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

• Novatiq Announce Prebid Integration

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]

• Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]