PressBox Articles

• Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

  4 years ago News

  

  Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD Xiao Lin said: “If the cookieless future was a Tik Tok dance, we’d be dancing right now and at least [...]

• As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]

• Admixer Releases White-Label RTB Stack for Programmatic Ads Trading

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

• MGID Introduces Contextual Intelligence for Native Advertising: A Privacy-First Targeting Solution for the Post-Cookie Era

  4 years ago News

  

  MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with [...]

• TheViewPoint Premiers a CTV Webinar Series

  4 years ago News

  

  TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers.   The [...]

• Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr platform. This partnership will provide an additional layer of [...]

• Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

  4 years ago News

  

  Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, [...]

• Seedtag To Offer Brands Precise Contextual Advertising During Euro 2020

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, provides its full stack advertising platform to advertisers during the Euro 2020. Its technology enables advertisers to serve ads on relevant articles, on a large amount of partner media, offering [...]

• Channel Factory Launches The Conscious Project to Address Inherent Bias in Advertising and to Create a Better Video Ecosystem

  4 years ago News

  

  In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced [...]

• Pladway and Broadsign Agreement: Reach Inventory Now Available on Pladway for Next-Gen Programmatic Out Of Home

  4 years ago News

  

  Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of [...]