PressBox Articles

• Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83%  Italy:81% Netherlands: 73%  Norway:72% Sweden: 72% Poland: 66% *Percentages [...]

• Webinar-Ankündigung - Entmystifizierung Von Ad Refresh: Wie Können Publisher mit Ad Refresh Mehr Umsatz Machen, Ohne ihr Inventar zu Schädigen

  4 years ago News

  

  Pubstack veranstaltet das Online-Event ''Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?'' Publisher haben bei ihrer kontinuierlichen Suche nach mehr Werbeeinnahmen viele Techniken getestet, sei es die Erhöhung der Anzahl von Ad-Units, die [...]

• Nano Interactive Appoints Advertising Industry Luminary Iain Jacob as Chair

  4 years ago News

  

  Nano Interactive, the leading advertising technology platform specialising in targeting free of personal identifiers, today announces the appointment of Iain Jacob as independent non-executive chair, the advertising industry veteran and ex EMEA CEO for Publicis Media. Jacob is joining Nano as [...]

• Webinar Announcement - Demystifying Ad Refresh: How to Make More Revenue with Ad Refresh Without Harming Your Inventory

  4 years ago News

  

  Pubstack is running the online event "Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory". Publishers have tested many techniques in their continuous quest for more ad revenues, be it increasing the number of ad [...]

• Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-Covid Era

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational [...]

• Marketing Analytics Platform Announces Two New C-Level Roles to Accelerate Strategy and Customer-Centricity

  4 years ago News

  

  Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as [...]

• Blis Italy Boosts Management Team as it Continues on Rapid Growth Trajectory

  4 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Chiara Vercesi to sales manager, Rome, Stefano Conti to sales manager, Milan and Andrea Savarino to insight manager, Italy. Additionally, Andrea Staderini has been promoted to group [...]

• Lotame Panorama ID Continues to Win Industry Support

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]

• Seedtag Takes Action to Support Publishers in Line with Core Web Vitals

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has taken action to ensure its solutions don’t affect the user experience (UX) on partner sites, as publishers prepare for Google’s Core Web Vitals ranking signals [...]

• Hearst UK Partners with Taboola to Apply Content Recommendations Across its Entire Network

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with premium content and experience business, Hearst UK, to become its exclusive content recommendations provider, reaching over [...]