PressBox Articles

• ShowHeroes Stellt Neues Anzeigenformat vor: Interactive Video Formats

  4 years ago News

  

  ShowHeroes, einer der führenden Anbieter von Video-Lösungen für digitale Publisher und Advertiser in Europa launcht neue Formate für Video Werbung: die ShowHeroes Interactive Video Formate.  ShowHeroes hat ein vollständig neues Produkt-Set mit fünf Lösungen entwickelt. Sie ermöglichen es ihren Kunden, im [...]

• ShowHeroes Launches New Interactive Video Formats

  4 years ago News

  

  ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

• Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]

• Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally.  Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]

• CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign

  4 years ago News

  

  Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.  The campaign will feature CoppaFeel!’s standout [...]

• GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation

  4 years ago News

  

  GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.  As misinformation continues to rise, advertisers are more [...]

• IAS Launches First Manga Series on Ad Verification for Japanese Marketers

  4 years ago News

  

  Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!”  Although awareness of ad verification as a solution [...]

• Zeotap Launch Predictive Audiences to Empower Marketers with Machine Learning

  4 years ago News

  

  Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]

• Zefr Launches Brand Suitability Suite for Video, Enabling Brands to Apply GARM’s Responsible Media Framework Across Video Platforms Without Keyword Overblocking

  4 years ago News

  

  Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]

• Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their [...]