PressBox Articles

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  5 months ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

• Prime Day Drives 1,000% Increase in Amazon Interest

  5 months ago News

  

  Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

• Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

  5 months ago News

  

  Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

• Farah Golant Joins Seedtag Board of Directors

  6 months ago News

  

  Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors.  Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 [...]

• Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing

  6 months ago News

  

  Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set [...]

• Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising

  6 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

• Nexxen Launches Key Political Tools for Advanced Campaign Control & Voter Reach

  6 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (July 25th, 2024) announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make [...]

• Teads Appoints Nick Crossley as UK Automotive Industry Director

  6 months ago News

  

  Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director. Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...]

• Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers

  6 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.  Taboola for Audience [...]

• VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

  6 months ago News

  

  Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [...]