PressBox Articles
Teads Announces Winners for Grand Prix Awards
Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included: Meredith Herman, VP global marketing [...]
French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games
Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]
Passendo Signs Strategic UK Partnership with 360 Publishing
Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]
Brainlabs Inks Partnership with Talon Outdoor for Digital OOH
Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time. In response to the increased client interest in [...]
Magnite Acquires SpringServe, a Leader in CTV Ad Serving Technology
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]
tmwi works on creative and highly targeted campaign for The Royal Mint
Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]
Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic
Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]
Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect
Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]
Taboola Begins Trading on Nasdaq Under Symbol “TBLA”
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.” Taboola joins Nasdaq at [...]
Merkle Promotes Niyi Duro-Emanuel to SVP UK Strategy Team Lead
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has promoted Niyi Duro-Emanuel to the newly created role of practice lead of the UK Strategy team to drive client progress and transformation. In this new role, [...]
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