PressBox Articles

• VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising

  4 years ago News

  

  VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]

• Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report

  4 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 [...]

• New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer [...]

• Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Via Xaxis Creative Studios

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]

• Adnami Continues Growth Trajectory with Appointment of Peter Østrem as Nordic Market Director

  4 years ago News

  

  Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic market director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the [...]

• Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion

  4 years ago News

  

  Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a strategic partner for China, the world’s largest gaming market. As Anzu looks to capitalise on the Chinese [...]

• DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new [...]

• PubMatic Extends Fraud-Free Program to CTV

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

• 4D Partners with DeepSee to Ensure Advertisers are Protected from New Fraud Tactics in a Post-Cookie World

  4 years ago News

  

  As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user-based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site- [...]

• Cavai Appoints Stephen Cutbill as VP, Global Partnerships

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, global partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through [...]