PressBox Articles

• Lifesight joins HERE Marketplace to offer global mobility data

  4 years ago News

  

  Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

• Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

• Novatiq Announce Prebid Integration

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]

• Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]

• Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

  4 years ago News

  

  Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD Xiao Lin said: “If the cookieless future was a Tik Tok dance, we’d be dancing right now and at least [...]

• As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]

• Admixer Releases White-Label RTB Stack for Programmatic Ads Trading

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

• MGID Introduces Contextual Intelligence for Native Advertising: A Privacy-First Targeting Solution for the Post-Cookie Era

  4 years ago News

  

  MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with [...]

• TheViewPoint Premiers a CTV Webinar Series

  4 years ago News

  

  TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers.   The [...]