PressBox Articles
Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]
Inskin Media Makes Strategic Hires as it Furthers its Mission to Maximise Attention and Impact in Digital Campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as marketing director, having previously spent eight years at Inskin, building up the business development and [...]
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful partnership with [...]
Channel Factory Expands Female Leadership Bench With Three Key Roles
Channel Factory, the global brand suitability and ad performance platform for YouTube has appointed three key female leaders to oversee product operations, EMEA marketing efforts and business growth. Channel Factory continues to expand its global footprint with a growth mindset [...]
Le Groupe Figaro Chooses 1plusX's Marketing Intelligence Platform to Bolster the Value of its Data
Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it has chosen leading marketing intelligence platform 1plusX to help with the publisher’s current challenges related to building and monetising its [...]
Xandr Launches New Guide Exploring the Future of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies. As [...]
Anuncio de Seminario Web - Demistificando el ad Refresh: Cómo Obtener Más Ingresos con la Actualización de Anuncios sin Dañar su Inventario
Pubstack organiza el evento online ‘‘Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory" En su continua búsqueda de más ingresos por publicidad, los editores han probado muchas técnicas, ya sea aumentando el número de [...]
Follow ExchangeWire