PressBox Articles

• BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic’s Buyer-Controlled Fee Structure

  4 years ago News

  

  PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

• Verizon Media Promote Paul Sigaloff to Vice President of ANZ and INSEA

  4 years ago News

  

  Verizon Media has promoted Paul Sigaloff, expanding his remit beyond Australia and New Zealand to include the regions of India and South East Asia. Effective immediately Sigaloff will become vice president of ANZ and INSEA and will lead Verizon Media’s teams in [...]

• ID5 Appoint Joseph Quaglia as VP Sales and Business Development

  4 years ago News

  

  Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally. As the deadline for deprecation of [...]

• the7stars Future-Proof Gravity Planning with Skyrise Intelligence Mobile Data Partnership

  4 years ago News

  

  Today, the7stars, the UK’s largest independent media agency, has announced a long term, enterprise partnership with Skyrise intelligence, to harness location and movement data from across the UK's largest telco operators. The deal will see Skyrise’s powerful 30+ million dataset, [...]

• Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]

• IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV [...]

• Xandr and IAB Europe Release Guide on Curated Marketplaces

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces [...]

• Seedtag Celebrates Earth Month by Planting 400 Trees for Employees and Clients

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa [...]

• Adverty and InMobi Launch In-Game Advertising for Global Brands and Agencies

  4 years ago News

  

  Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announce the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the [...]

• eBay Classifieds Group UK Partner with LiveRamp to Power People-Based Advertising

  4 years ago News

  

  eBay Classifieds Group UK, which encompasses classified ads platform, Gumtree, and motoring platform, Motors.co.uk, has today announced a partnership with data connectivity platform LiveRamp® (NYSE: RAMP) to utilise its Authenticated Traffic Solution (ATS) to help improve its data-driven marketing capabilities [...]