PressBox Articles
Zeotap and PubMatic Announce Expanded Partnership On Identity
Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]
ShowHeroes Stellt Neues Anzeigenformat vor: Interactive Video Formats
ShowHeroes, einer der führenden Anbieter von Video-Lösungen für digitale Publisher und Advertiser in Europa launcht neue Formate für Video Werbung: die ShowHeroes Interactive Video Formate. ShowHeroes hat ein vollständig neues Produkt-Set mit fünf Lösungen entwickelt. Sie ermöglichen es ihren Kunden, im [...]
CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign
Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021. The campaign will feature CoppaFeel!’s standout [...]
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