PressBox Articles

• NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetisation

  4 years ago News

  

  Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly.  NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]

• Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy

  4 years ago News

  

  Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – [...]

• Reach PLC Signs Multi-Year Renewal Deal With Taboola and Launches Mid Article Placements

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which [...]

• Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]

• Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

  4 years ago News

  

  Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5m (43.5m) Series C fundraising round last year, the company is capitalising on the marketing industry’s move [...]

• Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale

  4 years ago News

  

  Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power [...]

• Popular Turkish Action Game Wolfteam and Anzu Partner to Bring Blended In-Game Ads Into the Gameplay

  4 years ago News

  

  A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]

• ZEFR Appoint Kelsey Garigan as Executive Vice President, Head of North American Sales

  4 years ago News

  

  Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as executive vice president, head of North American sales. Kelsey has been a key member of the Zefr team since 2012, helping the business [...]

• Seedtag Continues To Build Momentum With Significant Growth and Company Rebrand

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved significant growth in 2020 following further development and improvement of product capabilities over the past year. The organisation produced organic year-on-year growth of [...]

• Evolving World Events in H2 2020 Impacted Brand Risks, According to the Latest Media Quality Report by IAS

  4 years ago News

  

  Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad [...]