PressBox Articles

• In an ANZ Market First, dentsu Partners with IAS to Adopt Total Visibility for Programmatic Buying

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media [...]

• Following Their Merger, District M & Sharethrough Will Now Operate Under Sharethrough as the Company Name Going Forward

  4 years ago News

  

  District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]

• Pubstack Kündigt Webinar an, um Publishern zu Helfen, ihre Umsätze mit Analytics zu Steigern

  4 years ago News

  

  Pubstack veranstaltet das Online-Event `How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. In den letzten Jahren hat sich Ad-Tech zu einem komplexen Umfeld entwickelt, in der Publisher zunehmend mit dem Tagesgeschäft beschäftigt sind und darum kämpfen, [...]

• Affilired Announce Strategic Alliance with Impact to Enable and Accelerate Global Partnership Opportunities

  4 years ago News

  

  Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]

• Stuart Keith Joins IRIS.TV as Vice President of Publisher Partnerships, EMEA

  4 years ago News

  

  IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice president of publisher partnerships for the EMEA region. Stuart brings over 19 years of experience across the tech, media and telco industries, and is responsible [...]

• VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising

  4 years ago News

  

  VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]

• Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report

  4 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 [...]

• New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer [...]

• Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Via Xaxis Creative Studios

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]

• Adnami Continues Growth Trajectory with Appointment of Peter Østrem as Nordic Market Director

  4 years ago News

  

  Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic market director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the [...]