PressBox Articles

• Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this [...]

• Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]

• Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform

  4 years ago News

  

  Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]

• Semasio Appoints Volker Ballueder Head of Sales and Client Development for EMEA

  4 years ago News

  

  Semasio have appointed Volker Ballueder to the role of head of sales and client development for EMEA, where he will be driving further client expansion and building a sales structure to grow Semasio among new and existing clients. Based in [...]

• HUMAN (Formerly White Ops) Launches The Human Collective to Protect Against Bot Attacks and Fraud Across Advertising Supply Chain

  4 years ago News

  

  Cybersecurity leader HUMAN, best known for collectively protecting enterprises from bot attacks, today announced the formation of The Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud. The Human Collective brings together [...]

• ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment

  4 years ago News

  

  Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their [...]

• Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth

  4 years ago News

  

  GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.    Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]

• Primis Earns TAG Certification for Fourth Year in a Row

  4 years ago News

  

  Primis (a part of Universal McCann and Interpublic Group), today announced it has earned the coveted TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fourth consecutive year. TAG is an advertising initiative that aims to [...]

• Cavai Announces Partnership with Orage Publishing as the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format, Cavai Bubble®

  4 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique [...]

• Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a [...]