PressBox Articles

• Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion

  4 years ago News

  

  Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a strategic partner for China, the world’s largest gaming market. As Anzu looks to capitalise on the Chinese [...]

• DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new [...]

• PubMatic Extends Fraud-Free Program to CTV

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

• 4D Partners with DeepSee to Ensure Advertisers are Protected from New Fraud Tactics in a Post-Cookie World

  4 years ago News

  

  As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user-based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site- [...]

• Cavai Appoints Stephen Cutbill as VP, Global Partnerships

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, global partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through [...]

• Pubstack Anuncio de Seminario Web

  4 years ago News

  

  Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

• Admix In-Play Advertising Verified for the First Time by IAS

  4 years ago News

  

  Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play [...]

• Talon Group and Buntin Out-of-Home Media Partner to Fuel OOH in the US

  4 years ago News

  

  Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

• Raquel Carvalho Joins Semasio as Product Director Insights

  4 years ago News

  

  Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform. Raquel joins [...]

• Pubstack Announce Webinar to Help Publishers Boost Revenues Using Analytics

  4 years ago News

  

  Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]