PressBox Articles

• Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer

  4 years ago News

  

  Quantcast, a global advertising technology company, today announced the addition of Min-Jae Lee, JD, as its chief privacy officer reporting to Ileana Falticeni, Quantcast general counsel. Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s [...]

• PubMatic To Host Global Summit - Envision: What’s Next For Addressability

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers [...]

• Teads Announces Winners for Grand Prix Awards

  4 years ago News

  

  Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included: Meredith Herman, VP global marketing [...]

• French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

• Passendo Signs Strategic UK Partnership with 360 Publishing

  4 years ago News

  

  Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]

• Brainlabs Inks Partnership with Talon Outdoor for Digital OOH

  4 years ago News

  

  Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time.  In response to the increased client interest in [...]

• Magnite Acquires SpringServe, a Leader in CTV Ad Serving Technology

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]

• tmwi works on creative and highly targeted campaign for The Royal Mint

  4 years ago News

  

  Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]

• Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

  4 years ago News

  

  Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]

• Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

  4 years ago News

  

  Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]