PressBox Articles

• Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets

  4 years ago News

  

  Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be [...]

• IRIS.TV Announces $18m Series B Funding Round Led by Intel Capital

  4 years ago News

  

  IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset [...]

• Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]

• Talon Initiates Digital OOH Trading Reset

  4 years ago News

  

  Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

• Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten

  4 years ago News

  

  Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten gemeinsame Produkte an. Werbekunden stehen ab sofort reichweitenstarke Daten für eine effektive Zielgruppenansprache zur Verfügung. OS DS, das 2019 gegründete Joint [...]

• New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customisation capabilities, OpenWrap, a leading, Prebid-based wrapper [...]

• DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA

  4 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has today announced the appointment of two Regional Vice Presidents in the Europe, Middle East and Africa (EMEA) region: Nick Reid as Regional Vice President for Northern [...]

• DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools [...]

• Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

• Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]