PressBox Articles

• Talon Strengthens International Programmatic OOH Capabilities with Hivestack

  4 years ago News

  

  The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]

• JustPremium and Future Plc Partner for Extensive Testing on Google’s Web Vitals Initiative

  4 years ago News

  

  Future Plc, the global platform for specialist media, and programmatic rich media platform JustPremium have partnered for extensive testing on Google’s upcoming launch of Core Web Vitals in May 2021 to provide guidance that ensures publishers offer fully CLS compliant [...]

• ID5 Raise $6m in Series A Funding

  4 years ago News

  

  ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]

• Primis Announces Expansion of Its Net15 Payment Initiative

  4 years ago News

  

  Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers today announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was designed to provide [...]

• VlogBox Enters the Top 3 Publishers List on Roku

  4 years ago News

  

  VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]

• Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

• 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

  4 years ago News

  

  More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

• Verve Group Expands Internationally With Launch of Operations in Japan

  4 years ago News

  

  Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group [...]

• Adverty and Mobile Game Developer Gold Town Games Enter into Strategic Partnership

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]

• Anzu Welcomes Industry Expert Josh Schmiesing as a New Strategic Advisor

  4 years ago News

  

  Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]