PressBox Articles

• Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

  4 years ago News

  

  Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]

• Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

  4 years ago News

  

  Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]

• BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory

  4 years ago News

  

  BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]

• IAS Launches First Industry-Wide Digital Ad Verification Training Program

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]

• Ströer Extends Partnership with Hivestack

  4 years ago News

  

  Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]

• Adnami Signs Agreement with Matterkind to Deliver High-Impact Formats Programmatically Across Nordic Markets

  4 years ago News

  

  Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, [...]

• Nova Enables Social Display Programmatically for 5,000 brands

  4 years ago News

  

  Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands [...]

• IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to [...]

• DIDOMI Launches a TCF-Compliant Consent Management Solution for Connected TV

  4 years ago News

  

  Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

• Beemray Uses Xandr Curate to Deliver Advertisers Real-Time Brand Safe Contextual Targeting Data Across Xandr Traffic

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]