PressBox Articles

• Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-Covid Era

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational [...]

• Marketing Analytics Platform Announces Two New C-Level Roles to Accelerate Strategy and Customer-Centricity

  4 years ago News

  

  Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as [...]

• Blis Italy Boosts Management Team as it Continues on Rapid Growth Trajectory

  4 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Chiara Vercesi to sales manager, Rome, Stefano Conti to sales manager, Milan and Andrea Savarino to insight manager, Italy. Additionally, Andrea Staderini has been promoted to group [...]

• Lotame Panorama ID Continues to Win Industry Support

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]

• Seedtag Takes Action to Support Publishers in Line with Core Web Vitals

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has taken action to ensure its solutions don’t affect the user experience (UX) on partner sites, as publishers prepare for Google’s Core Web Vitals ranking signals [...]

• Hearst UK Partners with Taboola to Apply Content Recommendations Across its Entire Network

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with premium content and experience business, Hearst UK, to become its exclusive content recommendations provider, reaching over [...]

• Admixer Announces Prebid Partnership

  4 years ago News

  

  Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing [...]

• Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply

  4 years ago News

  

  IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on [...]

• Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

  4 years ago News

  

  Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.  The state of transparency in the ad tech industry [...]

• Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]