PressBox Articles

• Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment

  4 years ago News

  

  For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on [...]

• PubMatic is Selected by GroupM as a Global Preferred SSP Partner

  4 years ago News

  

  PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]

• Adnami Hires Publisher Partnerships Manager and Commercial Activation Manager to Help Clients Deliver High-Impact Campaigns

  4 years ago News

  

  Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as publisher partnerships manager and Sam Levy as commercial activation manager. Kathryn is tasked with looking [...]

• Impact Makes Strategic Hires as it Promotes a Number of Staff, with Alex Springer Now Regional VP, EMEA

  4 years ago News

  

  Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted [...]

• Taboola Launches #RecommendHER for International Women's Day and Women's History Month

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide USD $500,000 (£360,051) of [...]

• Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet

  4 years ago News

  

  Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI [...]

• Didomi Wins Again on Appeal Achieving Dismissal of Nuisance Patent Infringement Suit By Veripath

  4 years ago News

  

  Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]

• Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India

  4 years ago News

  

  Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands.  Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]

• MGID Signs Exclusive Content Recommendation Contract with McClatchy

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation [...]

• Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse

  4 years ago News

  

  Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]