PressBox Articles

• TheViewPoint and Undertone Launch an Interactive CTV Partnership

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]

• Advertising Platform Unruly Launches Full-Service Digital Creative Studio for Brands and Agencies

  4 years ago News

  

  Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio.  The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation [...]

• Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm [...]

• Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program

  4 years ago News

  

  Primis, the leading video discovery platform for global publishers, has been selected as an official partner for Google’s Multiple Customer Management (MCM) program.  The MCM program was established by Google to help publishers streamline the number of channel partners they work [...]

• InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange.  Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]

• Passendo and OAO Launch Strategic Partnership in the US

  4 years ago News

  

  Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four [...]

• Adnami Partners with Omnicom Media Group in Sweden to Help Deliver High-Impact Advertising Programmatically

  4 years ago News

  

  Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high [...]

• Zefr Appoints Kristi Argyilan to Board of Directors

  4 years ago News

  

  Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]

• Epom Launches Powerful Revamped Version of Its DSP (4.7): Updated Bidding Rules, Bid Floor Price Optimiser & More

  4 years ago News

  

  Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]

• Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown

  4 years ago News

  

  Cocktail Fridays, virtual game nights, pizza making...Picnic have tried it all. But with lockdown number three feeling somewhat infinite, Picnic have found new ways to look after employee mental health, including all-in-one support app, Spill. London-based start-up, Spill, offers remote mental [...]