PressBox Articles

• AdTonos to Deliver Virtual Event Series “Audio Sushi”

  4 years ago News

  

  Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11am GMT on 18th February 2021.  As in-person [...]

• Adverty Focuses on Product Strategy, Promotes Tobias Knutsson to CEO

  4 years ago News

  

  Adverty AB (publ) today announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as chief supply officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters [...]

• Unruly Finds Toyota Campaign Featuring Paralympian Jessica Long Most Effective Ad of Super Bowl LV

  4 years ago News

  

  Toyota's “Upstream” is the most effective ad of Super Bowl LV, according to new research from Unruly.  A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and [...]

• Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

  4 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Travlrr, Europe’s leading sustainable remote production company, have partnered to provide an integrated, high speed, digital offering for destinations and tourism brands globally. Travlrr, together with Sojern’s existing Video [...]

• District M & Sharethrough Merge to Become a Leading Independent Omnichannel Ad Exchange

  4 years ago News

  

  Montreal-based District M and San Francisco-based Sharethrough have entered a definitive merger agreement. The merger will see the creation of one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital [...]

• VlogBox Partners with Sabbatical Entertainment

  4 years ago News

  

  VlogBox, a global OTT channel development, video content distribution, and monetisation platform, has partnered with Sabbatical Entertainment, a media company that produces and distributes audiovisual content and operates in the US and Brazil, to unveil premium kids' content across Connected [...]

• Taboola Drives 50% Increase in ROAS for OTTY, Verified by QueryClick

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

• TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience

  4 years ago News

  

  TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

• tmwi Appoints Matt Morgan as Managing Director Alongside a Raft of Strategic Hires

  4 years ago News

  

  Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

• IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]