PressBox Articles

• BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT

  4 years ago News

  

  BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

• Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform

  4 years ago News

  

  Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, [...]

• Seedtag Consolidates its Leadership in Contextual AI by Acquiring German Company Recognified

  4 years ago News

  

  Seedtag continues its expansion throughout Europe by acquiring the German company Recognified. This acquisition is not only a geographical move to have presence in the top 5 European markets but it is also another step forward in seedtag’s growth plan to [...]

• Cavai brings conversational advertising to the Canadian market

  4 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, is continuing its rapid expansion with the opening of an office in Canada. Cavai recently unveiled offices in Singapore and Spain, with these markets joining its operations in London, Amsterdam, Helsinki, [...]

• Former LiveRamp Executive Amelia Waddington Joins Search Intelligence Company Captify as Global VP of Product

  4 years ago News

  

  Captify, the global leader in Search Intelligence, today announced that Amelia Waddington, former LiveRamp executive, has joined its leadership team as global vice president of Product. Waddingon is charged with further defining the company’s global product roadmap and strategy at [...]

• Union Media Fully Acquired by ShowHeroes Group

  4 years ago News

  

  ShowHeroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits [...]

• Xandr Releases CTV Guide to Increase Advertiser Understanding

  4 years ago News

  

  Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41%) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater [...]

• Capital Croissance Invests in Smart AdServer

  4 years ago News

  

  Smart AdServer, the independent ad tech platform, is reshaping its capital structure via a Management Buyout of current investor Cathay Capital by Capital Croissance, which becomes its new majority shareholder. Cathay Capital fuelled the foundational growth of Smart, and it [...]

• Taboola to Become NYSE Listed at an Implied $2.6 Billion Valuation via a Merger with ION Acquisition Corp. 1 Ltd.

  4 years ago News

  

  Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC, with USD $259m (£189.6m) in trust. Taboola has also secured approximately USD $285m (£208.6m) in primary and [...]

• Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

  4 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings of research into achieving Effortless Modern Marketing, conducted with more than 1,000 marketing professionals across the UK, EMEA and the US, [...]