PressBox Articles
Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]
DoubleVerify Earns MRC Accreditation for CTV Measurement
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]
Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme
British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]
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