PressBox Articles

• Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet

  4 years ago News

  

  Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI [...]

• Didomi Wins Again on Appeal Achieving Dismissal of Nuisance Patent Infringement Suit By Veripath

  4 years ago News

  

  Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]

• Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India

  4 years ago News

  

  Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands.  Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]

• MGID Signs Exclusive Content Recommendation Contract with McClatchy

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation [...]

• Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse

  4 years ago News

  

  Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]

• BidMind by Fiksu Releases a Full List of Key Updates to its Platform

  4 years ago News

  

  The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

• Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion

  4 years ago News

  

  Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®, offering fully viewable completion. With its new and inventive ad solution, Sublime brings together premium video and true viewability. TopRoll® is [...]

• Contextual Relevance is Critical to Consumers in Singapore and Other Key APAC markets - IAS Power of Context Research Reveals

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context [...]

• IDG adopts LiveRamp's Authenticated Traffic Solution

  4 years ago News

  

  IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]

• Xandr Shares Comprehensive Approach to Identity

  4 years ago News

  

  Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]