PressBox Articles
Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara
Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]
MINT & Redmill Solutions Announce a Global Partnership
MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, [...]
Pixalate's Global Connected TV (CTV) Publisher Trust Index
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the August 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple [...]
Nexxen Launches ‘The Pivotal Electorate’ Report, Sharing Key Insights on Hispanic/Latine Voters Ahead of US Election
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), has conducted original research utilising its proprietary Discovery tool to reveal insights into the types of online content with which Hispanic/Latine voters in swing [...]
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]
Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube
Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. Zefr's Brand Safety & Suitability Reporting on YouTube [...]
Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]
September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris
Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]
URL Genius x impact.com: Commerce Creator Survey
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]
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