PressBox Articles

• Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

  4 years ago News

  

  Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]

• Meetrics Viewability Benchmarks Q4/2020: Durchschnittliche Sichtbarkeitsraten von Display- und Videowerbung Sinken auf Jahrestiefstand

  4 years ago News

  

  Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der Abwärtstrend fort und erreicht einen Jahrestiefstand. Im Jahresendgeschäft sank die durchschnittliche Sichtbarkeit von Display-Anzeigen um fünf Prozent auf 59 Prozent. Auch [...]

• Meetrics Viewability Benchmarks Q4/2020: Video Viewability Takes Hit During End-of-Year Rush

  4 years ago News

  

  The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged. Towards the end of a turbulent year of crisis, the international average video viewability rate fell below 90% to now 86%. [...]

• The Congruence Effect Report from IAS Shows Ad Context is Critical

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer [...]

• 1plusX Raises USD $7.8m in First Closing of Series B Round Led by Swisscanto Invest

  4 years ago News

  

  1plusX, the marketing intelligence platform today announces that it has secured USD $7.8m (£5.7m) in the first closing of its Series B funding round led by Swisscanto Invest, one of the leading asset managers in Switzerland with USD $220bn (£160.9bn) [...]

• PubMatic Appoints Hitesh Bhatt and Jaidev Kakar to Lead Connected TV Solutions in EMEA

  4 years ago News

  

  PubMatic Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced two senior appointments to support the company’s growing connected TV (CTV) business across Europe. Hitesh Bhatt was named director of Publisher Development, CTV and [...]

• SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets

  4 years ago News

  

  SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]

• Magnite Appoints Julie Selman as New UK Managing Director

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]

• Taboola Joins Snap, Instagram, and Twitter in Introducing "Stories" Offering, Now For The Open Web

  4 years ago News

  

  Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the [...]

• Passendo Solidifies its Growth with Three Strategic Hires in 2021

  4 years ago News

  

  Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team [...]