PressBox Articles

• Integral Ad Science Acquires Amino Payments

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions [...]

• Hivestack Expands to China and Appoints Troy Yang from The Trade Desk as Managing Director of North Asia

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia.  Joining from The Trade Desk, where he was [...]

• Admix Expands into US and EMEA With Major Hires from Google and Spotify

  4 years ago News

  

  London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

• Google 'Experiment' Omits Some News Sites from Search; YouTube, WhatsApp Dominate in India

  4 years ago News

  

  In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]

• Adverty is Granted Second US Patent for In-Game Ad Viewability Technology

  4 years ago News

  

  Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]

• OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall

  4 years ago News

  

  In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia's ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite [...]

• Adnami Strengthens Management Team with Senior Hires as it Continues Expansion

  4 years ago News

  

  Following massive growth and a recent seven-figure sum of investment, the Danish-based ad tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team with the hire of Carl Söderblom as VP Operations and Business Development [...]

• Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

  4 years ago News

  

  Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, [...]

• Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

  4 years ago News

  

  Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]

• Roku Rescues Quibi's Content; CMA Investigates Google's Privacy Sandbox

  4 years ago News

  

  In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app.   Roku buys rights to [...]