PressBox Articles

• VlogBox Partners with Sabbatical Entertainment

  4 years ago News

  

  VlogBox, a global OTT channel development, video content distribution, and monetisation platform, has partnered with Sabbatical Entertainment, a media company that produces and distributes audiovisual content and operates in the US and Brazil, to unveil premium kids' content across Connected [...]

• Taboola Drives 50% Increase in ROAS for OTTY, Verified by QueryClick

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

• TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience

  4 years ago News

  

  TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

• tmwi Appoints Matt Morgan as Managing Director Alongside a Raft of Strategic Hires

  4 years ago News

  

  Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

• IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]

• BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT

  4 years ago News

  

  BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

• Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform

  4 years ago News

  

  Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, [...]

• Seedtag Consolidates its Leadership in Contextual AI by Acquiring German Company Recognified

  4 years ago News

  

  Seedtag continues its expansion throughout Europe by acquiring the German company Recognified. This acquisition is not only a geographical move to have presence in the top 5 European markets but it is also another step forward in seedtag’s growth plan to [...]

• Cavai brings conversational advertising to the Canadian market

  4 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, is continuing its rapid expansion with the opening of an office in Canada. Cavai recently unveiled offices in Singapore and Spain, with these markets joining its operations in London, Amsterdam, Helsinki, [...]

• Former LiveRamp Executive Amelia Waddington Joins Search Intelligence Company Captify as Global VP of Product

  4 years ago News

  

  Captify, the global leader in Search Intelligence, today announced that Amelia Waddington, former LiveRamp executive, has joined its leadership team as global vice president of Product. Waddingon is charged with further defining the company’s global product roadmap and strategy at [...]