PressBox Articles

• Union Media Fully Acquired by ShowHeroes Group

  4 years ago News

  

  ShowHeroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits [...]

• Xandr Releases CTV Guide to Increase Advertiser Understanding

  4 years ago News

  

  Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41%) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater [...]

• Capital Croissance Invests in Smart AdServer

  4 years ago News

  

  Smart AdServer, the independent ad tech platform, is reshaping its capital structure via a Management Buyout of current investor Cathay Capital by Capital Croissance, which becomes its new majority shareholder. Cathay Capital fuelled the foundational growth of Smart, and it [...]

• Taboola to Become NYSE Listed at an Implied $2.6 Billion Valuation via a Merger with ION Acquisition Corp. 1 Ltd.

  4 years ago News

  

  Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC, with USD $259m (£189.6m) in trust. Taboola has also secured approximately USD $285m (£208.6m) in primary and [...]

• Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

  4 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings of research into achieving Effortless Modern Marketing, conducted with more than 1,000 marketing professionals across the UK, EMEA and the US, [...]

• Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices

  4 years ago News

  

  Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]

• Unruly Launches New Self-Service Tools for CTV and OTT Publishers

  4 years ago News

  

  Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

• Adverty and Verizon Media Announce New Deal to Enable Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming

  4 years ago News

  

  Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform [...]

• DoubleVerify Earns MRC Accreditation for CTV Measurement

  4 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

• Hivestack Appoints Louis-Philippe Denis as Global Chief Legal and Privacy Officer

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as chief legal and privacy officer. Bringing 20 years of experience in corporate law and privacy to Hivestack, Denis will report [...]