PressBox Articles

• VDX.tv Helps Achieve 100% Viewability via CPV Pricing Model Powered by Moat by Oracle Data Cloud

  4 years ago News

  

  VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]

• Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner

  4 years ago News

  

  Adnami, the leading technology provider of high impact digital advertising, has been appointed as the technological partner for Denmark’s Publisher Platform. This is the newly-formed alliance that will provide a single point of purchase for digital advertising across the country’s [...]

• White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy

  4 years ago News

  

  White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to [...]

• Cavai Unveils Senior Hire Following Major Investment

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces that - following the investment of €1.5m (£1.3m) from Norwegian state-owned investment company Investinor earlier in the year - it is expanding its European team with a key hire to lead its [...]

• UK Government Introduces Online Harms Bill; EU Adopts Encryption Resolution

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government reveals the details of the new online harms bill which seeks to curtail the spread of dangerous content; the Council for the European Union adopts a new resolution regarding encryption; and Facebook [...]

• China Literature and Alibaba Fined for Antitrust Violations; SCMP to Leave Open Marketplace

  4 years ago News

  

  In today's ExchangeWire news digest: Alibaba and Tencent's China Literature are fined for breaching China's competitions regulation; the South China Morning Post announces that it will remove all their inventory from Asia's open marketplace at the beginning of next year; [...]

• Collaboration is Key to Evolving Programmatic Advertising

  4 years ago News

  

  In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised [...]

• Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once [...]

• WhatsApp 2021 Says Accept New Terms or Leave; Global Ad Spend to Fall 7.5%

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: WhatsApp gives its users an ultimatum - either accept new terms, or delete the app; Zenith releases its forecast for [...]

• Verve Group Takes Over AppMonet’s SDK Header Bidding Business

  4 years ago News

  

  Verve Group, a global brand performance ad platform, today announced the takeover of AppMonet’s SDK header bidding business. AppMonet is a programmatic advertising platform for brands and apps that is transforming its business model to focus on its mobile demand-side [...]