PressBox Articles

• GumGum Sports Launches Industry-Leading Analytics Module for Streamlining Sponsorship Analysis and Reporting

  4 years ago News

  

  GumGum Sports, the leading AI-powered sponsorship analytics platform, has launched a new analytics module called Auto Collections, which enables sports teams and rights holders to systematically analyse the media value of branded content and sponsor signage across social media, linear [...]

• Adnami Announces Key UK Hire as Expansion Continues Globally Steph Miller to Lead Launch of UK Office

  4 years ago News

  

  Following significant growth, high impact creative tech provider Adnami has announced the appointment of Steph Miller as commercial director in the UK.  Miller, who has held leadership and commercial roles at Zoopla, Telegraph Media Group and News International, will be responsible [...]

• FTC Files New Suit Against Facebook; Amazon and Google Fined for Data Violations

  4 years ago News

  

  In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a clamp down on Facebook; Amazon and Google face fines from the French Data Protection Authority for using tracking cookies without [...]

• IAB Europe Releases Guide to Ad Fraud Authored by Industry Leaders from Across Europe

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]

• Impact Closes 2020 with Growth in Partnership Automation

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced key benchmarks in the company’s growth, including the addition of 500 new clients in the first three quarters of 2020, establishing a total roster of more than 1,200 globally. New clients [...]

• Digital Marketing Agency Croud Expands Senior Management with Two New Key Hires

  4 years ago News

  

  Global digital marketing agency Croud today announces two new key hires for the business, appointing David Thompson as its new chief technology officer, and Sophie Wooller as director of digital transformation for the agency’s in-housing division Serpico by Croud. Wooller’s position is [...]

• Cavai Bolsters Team and Prepares for International Growth with Hire of Global CMO

  4 years ago News

  

  Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created role of global CMO. Janicke was most recently market development director at Schibsted Media Group, the largest media group in [...]

• China Bans 105 Apps; Short-Form Video Consumption Rises in US

  4 years ago News

  

  In today's ExchangeWire news digest: China's Cyberspace authority bans 105 apps for violating the country's internet regulation; a survey finds that 42% of US adults are watching more short-form video content under lockdown; and PubMatic files to go public. China bans [...]

• Adzerk Raises USD$11m to Fuel Growth of Custom In-House Ad Platforms

  4 years ago News

  

  Adzerk, whose APIs help clients build custom digital ad platforms, has raised USD$11m (£8.2m) in funding as part of a Series A round. With the new funding, Adzerk is rebranding to “Kevel,” while leaning into the burgeoning market for digital companies [...]

• Xandr Strengthens Partnership with Global Media Company Schibsted

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open technology platform. The latest stage of the relationship will enable [...]