PressBox Articles

• Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India

  4 years ago News

  

  Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands.  Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]

• MGID Signs Exclusive Content Recommendation Contract with McClatchy

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation [...]

• Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse

  4 years ago News

  

  Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]

• BidMind by Fiksu Releases a Full List of Key Updates to its Platform

  4 years ago News

  

  The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

• Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion

  4 years ago News

  

  Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®, offering fully viewable completion. With its new and inventive ad solution, Sublime brings together premium video and true viewability. TopRoll® is [...]

• Contextual Relevance is Critical to Consumers in Singapore and Other Key APAC markets - IAS Power of Context Research Reveals

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context [...]

• IDG adopts LiveRamp's Authenticated Traffic Solution

  4 years ago News

  

  IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]

• Xandr Shares Comprehensive Approach to Identity

  4 years ago News

  

  Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]

• Magnite Research Finds 7 in 10 Brits Prefer Streaming Services to Broadcast TV

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]

• Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert

  4 years ago News

  

  Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]