PressBox Articles

• "Deep Tech" Funding Falls in Europe; Second US Judge Rules Against TikTok Ban

  4 years ago News

  

  In today's ExchangeWire news digest: the latest State of European Tech Report finds that investment in "deep tech" fell by 13% in 2020; a second federal judge rules against the Trump administration's attempt to ban TikTok; and Zenith forecasts ad [...]

• WhatsApp Says Accept New Terms or Leave; Walmart+ Takes on Prime by Ditching Minimum Spend

  4 years ago News

  

  In today's ExchangeWire news digest: WhatsApp dictates that users must accept its 2021 Terms of Service of they want to continue to use the platform; Walmart+ takes on Amazon Prime by dropping its $35 minimum spend on Walmart.com purchases; and [...]

• AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

  4 years ago News

  AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]

• AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads

  4 years ago News

  

  AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]

• Allroll & VlogBox: a Strategic Partnership for OTT/CTV Industry Development

  4 years ago News

  

  Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners.  This will allow Vlogbox to widen its advertising [...]

• District M Strengthens the Creative Potential of Programmatic Campaigns with FLO Creative Builder

  4 years ago News

  

  FLO, district m’s media buying platform, has gained a brand new feature this month with the addition of the Creative Builder. The tool is intended to be the ideal solution to counter the recurring difficulty faced by individuals and companies [...]

• Passendo Launches in the UK Market Amid Record Growth

  4 years ago News

  

  Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the UK market with seasoned publishing data expert Anthony White heading up the team. Despite the worldwide downturn in 2020, following [...]

• Captify Launches Unique Publisher Suite within Sense

  4 years ago News

  

  Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]

• Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals

  4 years ago News

  

  Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market Size’ by OnAudience.com, one of the world’s largest anonymous audience data providers. The study includes trends, estimates, and forecasts for [...]

• Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

  4 years ago News

  

  Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and [...]