PressBox Articles

• Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs

  4 years ago News

  

  Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]

• Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]

• Primis Launches Contextual Advertising and Audience Extension

  4 years ago News

  

  Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video [...]

• Tappx Demonstrates Exponential Growth During Global Pandemic

  4 years ago News

  

  Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, is proud to reveal a staggering 60% increase in its workforce size since March 2020. This unprecedented Tappx increase has been driven by 479% YTD [...]

• TheViewPoint Partners with BidMind by Fiksu to Expand Demand Partners Network

  4 years ago News

  

  TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up  with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.  This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]

• Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for the DACH Region

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region. Cavai has seen significant growth over [...]

• Abrams Media and MGID Sign Content Recommendation Partnership

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher’s global portfolio on all devices, with the aim to improve the user experience and boost [...]

• Xandr’s Invest TV Platform Gains Momentum

  4 years ago News

  

  Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks® and Crown Media Family Networks are now participating in automated audience-based selling. Major [...]

• Sublime extends its range of video advertising solutions to offer users a truly tailored video experience

  4 years ago News

  

  Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising solutions, in partnership with Adways, a multi award-winning interactive video company. InVideo is a new ad solution to increase brand reach [...]

• IAB Europe Releases a Buyer’s Guide to Digital Audio

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates [...]