PressBox Articles
Taboola Joins Snap, Instagram, and Twitter in Introducing "Stories" Offering, Now For The Open Web
Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the [...]
Passendo Solidifies its Growth with Three Strategic Hires in 2021
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team [...]
Integral Ad Science Acquires Amino Payments
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions [...]
Hivestack Expands to China and Appoints Troy Yang from The Trade Desk as Managing Director of North Asia
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia. Joining from The Trade Desk, where he was [...]
Admix Expands into US and EMEA With Major Hires from Google and Spotify
London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]
Google 'Experiment' Omits Some News Sites from Search; YouTube, WhatsApp Dominate in India
In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]
Adverty is Granted Second US Patent for In-Game Ad Viewability Technology
Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]
OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia's ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite [...]
Adnami Strengthens Management Team with Senior Hires as it Continues Expansion
Following massive growth and a recent seven-figure sum of investment, the Danish-based ad tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team with the hire of Carl Söderblom as VP Operations and Business Development [...]
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