PressBox Articles

• Omnichannel DSP Sage + Archer Partners With Hivestack to Further Scale Programmatic DOOH To Advertisers Across Europe

  4 years ago News

  

  Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]

• COVID-19 Sees Half of UK Marketers Planning to In-House Digital Capabilities

  4 years ago News

  

  A new report from digital marketing in-housing specialist, Serpico by Croud, conducted by global research house Censuswide, has today revealed the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. Serpico surveyed 210 senior digital marketing decision-makers in [...]

• Infographic: Getting Started for a World Without Third-Party Cookies

  4 years ago News

  

  The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]

• Clearcode Creates R&D Lab to Fuel Innovation and Solve Technical Challenges

  4 years ago News

  

  Leading ad tech and martech development company, Clearcode, has announced the creation of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries. Since 2009, Clearcode has been partnering [...]

• MetaX Software highlights Connected TV opportunities at ProXXIma 2020

  4 years ago News

  

  With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

• Impact announced as Content Partner at PI LIVE Global 2020

  4 years ago News

  

  Impact is proud to be announced as an official content partner at the upcoming PI LIVE Global taking place on the 27th - 30th October. This year marks the first time the hotly anticipated event goes virtual, but attendees can [...]

• Commercial Leader Saint Betteridge Joins Picnic Media

  4 years ago News

  

  Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory [...]

• Bidstack Launches Approved Partner Network with Httpool and GIMA Esports

  4 years ago News

  

  Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network. Httpool will become an [...]

• Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product

  4 years ago News

  

  Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

• UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas

  4 years ago News

  

  UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours [...]