PressBox Articles

• Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration

  4 years ago News

  

  Following its recent win with Japanese brewing giant, Asahi International, UK-based agency, Trouble Maker, along with Plexus, launched their first out-of-home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. "Walk With Us" reflects the heart of the brand’s [...]

• Havas Media Group Chooses Freewheel for Media Buying and Management in UK and France

  4 years ago News

  

  Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France.  Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates [...]

• Lotame and Amobee Unveil Partnership for Global Social Audience Activation

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable [...]

• Zynga and Dentsu Executives Back Admix $1.5 million Series A round extension

  4 years ago News

  

  Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel [...]

• Howzat! Bidstack partners with Nautilus Mobile

  4 years ago News

  

  Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment [...]

• Almost 75% of Consumers Will Increase or Maintain Seasonal Shopping Budget in 2020

  4 years ago News

  

  Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]

• Magnite Names Katie Evans as Chief Operating Officer

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and [...]

• Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns

  4 years ago News

  

  Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]

• tmwi: Kids in the Driving Seat for MG Marketing Campaign

  4 years ago News

  

  They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]

• Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership

  4 years ago News

  

  GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]