PressBox Articles

• IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

• Verizon Media DSP Leads the Way Giving Advertisers the Ability to Target Towards Suitable Content

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon Media DSP made this function generally available this [...]

• MGID Signs Content Recommendation Contract with RealClear Media Group

  4 years ago News

  

  MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

• Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

  4 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

• Admixer Offers Effective Ad Serving for Mobile Apps

  4 years ago News

  

  Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

• 51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology

  4 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients. 51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]

• MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web

  4 years ago News

  

  MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

• Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets

  4 years ago News

  

  Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a new movement of performance-based advertising on Roku. The core purpose of the platform is to enable content providers of the [...]

• Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

  4 years ago News

  

  VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]

• Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

  4 years ago News

  

  Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]