PressBox Articles

• IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ report, alongside its Programmatic Advertising Spend Research Report for 2019. Now in its sixth [...]

• IAS Partners with Google in Building An Industry-Leading Automated Tag

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign [...]

• VDX.tv, Greenpeace and Opticomm Media Collaboration on Video-Driven Experiences Shortlisted for 2020 Effective Mobile Marketing Awards

  4 years ago News

  

  The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative digital ad campaign, powered by video-driven experiences, was nominated for both [...]

• Cavai Appoints Ruben Sondaar as Sales Director Benelux

  4 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, has appointed Ruben Sondaar as sales director, Benelux, following a period of rapid growth. Ruben will be responsible for business development and sales in the Benelux region. As sales director, he brings [...]

• Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

  4 years ago News

  

  Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project [...]

• Sojern Publishes Latest Insights into COVID European Travel

  4 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These latest insights are based on data on over [...]

• O2 Uses ‘Follow Me’ Interactive DOOH at Westfield’s Eat Street to Launch No 1 Network Campaign

  4 years ago News

  

  Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues [...]

• Control v. Exposed Announced as Adform’s First Premier European Partner

  4 years ago News

  

  Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, has been chosen by Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, to be its preferred choice for managed service across [...]

• Adverty Appoints The Scale Factory to Drive Commercialisation in Asia Pacific

  4 years ago News

  

  Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialisation in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region. Adverty, the leading [...]

• Sublime Amplifies Social Creatives with the Launch of Sublime Social

  4 years ago News

  

  Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]