PressBox Articles

• WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

  4 years ago News

  

  Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]

• Microsoft Signs MGID for Native Advertising

  4 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

• Epom Outstream Templates: Reshaping Video Ad Serving

  4 years ago News

  

  Epom’s customer survey revealed: 1 out of 3 ad networks name outstream video as the major feature they seek in an ad server. But what if an ad server not only supported such ads but provided free templates so you [...]

• IAB Europe: the Market is Ready for the TCF v2.0 Switchover

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

• Sojern Publishes Latest APAC COVID Travel Insights

  4 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the latest insights into travel amidst COVID-19. These insights are based on data on over 350 million traveller profiles [...]

• Placements.io Announces that Nextdoor Selected its Services for Revenue Management

  4 years ago News

  

  The neighbourhood hub selects Placements for its flexible next-generation technology. Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours [...]

• PubMatic Announces New Innovations for its Market-Leading Identity Solution

  4 years ago News

  

  Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximise revenue. Identity Hub now [...]

• Sojern Publishes Latest Insights into COVID-19's Impact on Travel to Middle East and Africa

  4 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and share current travel trends amidst the COVID-19 pandemic. These latest insights are based on data collected from over 350 million [...]

• Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising

  4 years ago News

  

  Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]

• Placements.io Selected for Blavity Inc.'s Direct and Programmatic Revenue Management

  4 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io [...]