PressBox Articles

• Almost 75% of Consumers Will Increase or Maintain Seasonal Shopping Budget in 2020

  4 years ago News

  

  Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]

• Magnite Names Katie Evans as Chief Operating Officer

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and [...]

• Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns

  4 years ago News

  

  Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]

• tmwi: Kids in the Driving Seat for MG Marketing Campaign

  4 years ago News

  

  They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]

• Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership

  4 years ago News

  

  GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]

• IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

• Verizon Media DSP Leads the Way Giving Advertisers the Ability to Target Towards Suitable Content

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon Media DSP made this function generally available this [...]

• MGID Signs Content Recommendation Contract with RealClear Media Group

  4 years ago News

  

  MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

• Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

  4 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

• Admixer Offers Effective Ad Serving for Mobile Apps

  4 years ago News

  

  Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]