PressBox Articles

• White Bullet Expands Tech and AI Team across EMEA

  4 years ago News

  White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

• IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]

• Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

  4 years ago News

  

  Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

• tmwi Strengthens Client Offering with Trio of Key New Hires

  4 years ago News

  

  tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]

• How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

  4 years ago News

  

  In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

• STV partners with FreeWheel to boost OTT and STB offering

  4 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

• How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights

  4 years ago News

  

  Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. In their recently published infographic, Verve Group combines key insights to depict the [...]

• Cavai Announces Partnership with Telegraph Media Group

  4 years ago News

  

  Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

• Channel Factory Continues Expansion with Senior UK and US Hires

  4 years ago News

  

  Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

• InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

  4 years ago News

  

  LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]