PressBox Articles

• 51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology

  4 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients. 51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]

• MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web

  4 years ago News

  

  MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

• Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets

  4 years ago News

  

  Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a new movement of performance-based advertising on Roku. The core purpose of the platform is to enable content providers of the [...]

• Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

  4 years ago News

  

  VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]

• Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

  4 years ago News

  

  Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]

• Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering

  4 years ago News

  

  Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, chief programmatic officer, and based in London, Murray will [...]

• Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer

  4 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, today announced that technology finance veteran Aman Kothari has joined the company as chief financial officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning [...]

• Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO

  4 years ago News

  

  Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on [...]

• The Programmatic University to Offer Free Course

  4 years ago News

  

  Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever free training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization. The programmatic landscape has evolved tremendously over the past 10 [...]

• tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities

  4 years ago News

  

  Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was regional commercial director for [...]