PressBox Articles

• White Bullet Urges Brands to Ensure Their Ads aren't Funding Organised Crime

  4 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]

• New Primis Features Give Publishers More Control Over Video Playlists

  4 years ago News

  

  Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

• Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

  4 years ago News

  

  Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]

• White Bullet Announces Results of Health Check Across Leading Brands

  4 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

• Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

  4 years ago News

  

  Channel Factory,  a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today (23rd June) announced that Robert Björk has been promoted to MD for the Nordic region, having previously worked as sales director.  The [...]

• Cavai Opens in Spain and Latin America, Appointing B4Bind SL as Strategic Partner

  5 years ago News

  

  Cavai the leading conversational advertising platform today announces its expansion in the Spanish-speaking regions, through its strategic partner, B4Bind SL, a company founded by Luca Brighenti that helps companies to build revenue and develop business strategy in EU and LATAM, with offices [...]

• IAB Europe Releases A Buyer's Guide to Connected TV

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV (CTV) Guide’ to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that this [...]

• PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

  5 years ago News

  

  Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years [...]

• The PIPCU Extends Ad Protection Partnership with White Bullet

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

• Mobile-First DSP Smadex Launches Platform Update

  5 years ago News

  

  Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more [...]