PressBox Articles

• Impact Acquires ACTIVATE Influencer Marketing Platform

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]

• IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]

• Integral Ad Science and Channel Factory Announce Channel Science

  4 years ago News

  

  Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

• RMT and Semasio Introduce Motivation-Based Targets

  4 years ago News

  

  Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

• Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

  4 years ago News

  

  Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus [...]

• WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

  4 years ago News

  

  Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]

• Microsoft Signs MGID for Native Advertising

  4 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

• Epom Outstream Templates: Reshaping Video Ad Serving

  4 years ago News

  

  Epom’s customer survey revealed: 1 out of 3 ad networks name outstream video as the major feature they seek in an ad server. But what if an ad server not only supported such ads but provided free templates so you [...]

• IAB Europe: the Market is Ready for the TCF v2.0 Switchover

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

• Sojern Publishes Latest APAC COVID Travel Insights

  4 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the latest insights into travel amidst COVID-19. These insights are based on data on over 350 million traveller profiles [...]