PressBox Articles

• Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022

  5 years ago News

  

  Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within [...]

• Ad Alliance Partners with 1plusX

  5 years ago News

  

  Ad Alliance, Germany's largest cross-media sales house partners with 1plusX, the data management and predictive marketing platform. After an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, Ad Alliance decided to partner with [...]

• CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

  5 years ago News

  

  CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the [...]

• Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

  5 years ago News

  

  Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim [...]

• Teads Unveils Teads for Publishers

  5 years ago News

  

  Teads, The Global Media Platform, announced today the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad [...]

• News UK Partners with ADmantX

  5 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with News UK. The data provider will help News UK across The Sun, The Times & Sunday Times and talkSPORT websites to accurately [...]

• DoubleVerify Launches Semantic Science Division

  5 years ago News

  

  What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

• AdAsia and Wootag Partner to Deliver Interactive Ads to Asia

  5 years ago News

  

  AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]

• PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

  5 years ago News

  

  Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]

• AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

  5 years ago News

  

  AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]