PressBox Articles

• Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards

  4 weeks ago News

  

  Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  1 month ago News

  

  Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]

• AdPlayer.Pro publica los resultados del tercer trimestre de 2024 con actualizaciones esenciales de productos

  1 month ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]

• AdPlayer.Pro Reports Q3 2024 Results with Essential Product Upgrades

  1 month ago News

  

  AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality. Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. [...]

• StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

  1 month ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.  This collaboration is a major milestone [...]

• Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages

  1 month ago News

  

  Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday reached USD$74.4bn (£58.7bn), a 5% increase from last year, according to Salesforce. This [...]

• Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday Ad

  1 month ago News

  

  A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to [...]

• EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising

  1 month ago News

  

  EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising.  This strategic [...]

• Content Ignite & The GoodNet Partner to Bring ESG Data to Publishers

  1 month ago News

  

  Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals. The partnership will focus on [...]

• Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

  1 month ago News

  

  It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]