PressBox Articles

• Laure Nguyen Appointed as Chief Product Officer to Drive Product Innovation at Opti Digital

  2 weeks ago News

  

  Opti Digital, the premium advertising monetisation platform, has just announced, as part of its strategy, the appointment of Laure Nguyen as chief product officer to drive product innovation. Nguyen will lead Opti Digital’s overall product strategy, focusing on both refining existing [...]

• AdPlayer.Pro lanza nuevas funciones para el reproductor de publicidad en vídeo y amplía las asociaciones centradas en Prebid

  2 weeks ago News

  

  AdPlayer.Pro, el proveedor líder mundial de soluciones tecnológicas de publicidad en vídeo en línea, ha lanzado nuevas funciones en su reproductor de vídeo y ha mejorado la funcionalidad de su servidor de publicidad en vídeo. Según el anuncio de la empresa, [...]

• Taboola Reveals The Traitors’ Finale Wins “Faithful” Public Following

  2 weeks ago News

  

  New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [...]

• Taboola Renews Content Recommendations Deal with Reach PLC

  2 weeks ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]

• OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

  2 weeks ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...]

• helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens

  2 weeks ago News

  

  Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.The partnership will enable both domestic and [...]

• New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH

  2 weeks ago News

  

  AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home [...]

• Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media

  2 weeks ago News

  

  Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...]

• Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology

  2 weeks ago News

  

  Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality in driving consented sessions, page lands, and brand consideration. The study was conducted with measurement partners Cint and Portal.  Zenith Global [...]

• FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant

  2 weeks ago News

  

  With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]