PressBox Articles

• STV partners with FreeWheel to boost OTT and STB offering

  5 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

• How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights

  5 years ago News

  

  Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. In their recently published infographic, Verve Group combines key insights to depict the [...]

• Cavai Announces Partnership with Telegraph Media Group

  5 years ago News

  

  Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

• Channel Factory Continues Expansion with Senior UK and US Hires

  5 years ago News

  

  Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

• InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

  5 years ago News

  

  LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]

• Magnite Announces EMEA Leadership Team Following Global Rebrand

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]

• Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Zeotap Board

  5 years ago News

  

  Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

• IAB Europe Releases Full 2019 AdEx Benchmark Report

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]

• Silverbullet Launches 4D - a Contextual Intelligence Solution for the Post-Cookie Era

  5 years ago News

  

  Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]

• Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business

  5 years ago News

  

  Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer (CRO) for its international digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will [...]