PressBox Articles

• Guaranteeing Brand Safety: Meetrics & NewsGuard Announce Innovative Partnership

  4 years ago News

  

  Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear ⁠— and the necessary background information to [...]

• Allroll Launches a Self-Serve Offering for Roku Channel Owners

  4 years ago News

  

  Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on its marketing platform. With the self-serve option, increasing the Roku channels' exposure will become even more cost-effective, fast, and hassle-free. [...]

• Adnami Receives Seven-figure Investment To Expand Internationally

  4 years ago News

  

  Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful [...]

• Tappx Teams up with LaLiga for Mobile App Monetisation Strategy

  4 years ago News

  

  Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation [...]

• VDX.tv Achieves IAB UK Gold Standard Certification 2.0

  4 years ago News

  

  VDX.tv has achieved Gold Standard 2.0 certification from IAB UK after demonstrating its compliance with rigorous fraud and brand safety standards and implementing IAB Europe’s Transparency and Consent Framework v2.0. IAB’s certification process has also been independently validated through an [...]

• The Future of Advertising is in the Hands of Publishers

  4 years ago News

  

  European publishers trust in alliances. For, together, they can better compete with Google and Facebook. Now is the perfect time for a new business model for publishers and Nexta.io, AI-driven digital omnichannel, helps them to achieve this. A self-service platform is [...]

• Gutefrage.net aktiviert Universal Identity von ID5, um eine 'cookieless' Identifizierung zu ermöglichen

  4 years ago News

  

  Gutefrage.net, die größte Beratungs-Community in Deutschland, integriert sich mit ID5, der unabhängigen Identitäts Lösung für digitale Werbung, um eine 'cookieless' Identifizierung zu ermöglichen. Marken und ihre Agenturen, die Universal ID verwenden, werden in der Lage sein, in Browsern, in denen [...]

• Epom Issues Omnibus Infographic on State of Programmatic In-Housing 2020

  4 years ago News

  

  Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]

• Danish Media Houses Ready with Publisher Platform

  4 years ago News

  

  TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medie and Zealand Media are behind the launch of the new digital advertising platform, where advertisers are guaranteed Danish, journalistic quality context and full value for money. It’s here – the Publisher [...]

• Comcast Executive Brendan Condon Joins Search Intelligence Company Captify as Global CRO

  4 years ago News

  

  Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]