PressBox Articles

• FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

  5 years ago News

  

  FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP [...]

• Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

  5 years ago News

  

  Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

• Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

  5 years ago News

  

  Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue [...]

• GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

  5 years ago News

  

  GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a [...]

• Anzu Welcomes Senior Marketing Executive David Sable as a Strategic Advisor

  5 years ago News

  

  Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry [...]

• Silverbullet Achieves Adobe Audience Manager Specialised Partner Status in EMEA

  5 years ago News

  

  Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations [...]

• tmwi Supports Nationwide Study into Spread of COVID with Sponsorship Backing

  5 years ago News

  

  tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of COVID-19.  The sponsorship comes as tmwi looks to [...]

• tmwi Achieve a Double Award Win with Nestlé Purina

  5 years ago News

  

  tmwi, a leading innovator in data and marketing, today announced that they achieved a significant double win in the FMCG and Best B2C categories at The Drum Search Awards 2020 for their work with Purina, a subsidiary of Nestlé. The [...]

• PubNative White Paper: Deconstructing the In-App Bidding Landscape

  5 years ago News

  

  PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how [...]

• Digital Video Key Channel for Brand Building and Driving Sales

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video [...]