PressBox Articles
Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling [...]
Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers [...]
Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World
Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world. The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]
White Bullet Announces Results of Health Check Across Leading Brands
White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]
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