PressBox Articles

• FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads

  5 years ago News

  

  A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

• Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns

  5 years ago News

  

  Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

• OnAudience Implements Personality Segments

  5 years ago News

  

  89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

• InfoSum Announces Industry Luminary Brian Lesser as Board Member

  5 years ago News

  

  InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s [...]

• IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap

  5 years ago News

  

  Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]

• Ogury Launches Interactive Ad Format Video Chooser

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most [...]

• Sojern Reveals Further Insights on COVID-19's Impact on Travel

  5 years ago News

  

  Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare [...]

• Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

  5 years ago News

  

  Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]

• Zefr Selected for Expanded YouTube Measurement Program

  5 years ago News

  

  Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

• Programmatic Connected TV/OTT Ad Spend Drops 14% in the Face of COVID-19

  5 years ago News

  

  Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]