PressBox Articles

• Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification

  5 years ago News

  

  Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  5 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  5 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

• OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]

• Impact Acquires ACTIVATE Influencer Marketing Platform

  5 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]

• IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]

• Integral Ad Science and Channel Factory Announce Channel Science

  5 years ago News

  

  Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

• RMT and Semasio Introduce Motivation-Based Targets

  5 years ago News

  

  Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

• Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

  5 years ago News

  

  Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus [...]

• WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

  5 years ago News

  

  Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]