PressBox Articles
PubMatic's Omnichannel Expansion Boosts Revenue in H1 2020
Premium digital technology company PubMatic today announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating that the company is well-positioned for future growth despite the impact that COVID-19 has had on advertising. The company’s Q2 [...]
Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes
Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme. The World [...]
Primis, Video Discovery Launches Primis Next - The Next Evolution in Video Discovery
Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don't interact with. As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover [...]
PubMatic Establishes Global Integration with LiveRamp on Identity Hub
Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]
Adverty Continues Expansion of UK Team and Global Operations with 3 Senior Hires
Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary [...]
UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals
New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the [...]
Sojern Publishes Latest COVID-19 Europe Travel Insights
With access to real-time traveller audiences and visibility into global travel demand, Sojern is in a unique position to share the up-to-date travel information and trends. These latest insights are based on data from over 350 million traveller profiles and [...]
Verve Group Announces Migration to Google Cloud
PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network [...]
White Bullet Expands Tech and AI Team across EMEA
White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]
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