PressBox Articles

• Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic

  5 years ago News

  

  Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]

• Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its "Wash Your Phone" mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by [...]

• Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices

  5 years ago News

  

  Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, [...]

• 60% of Content Containing COVID-Related Keywords Is Brand Safe

  5 years ago News

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. [...]

• PubNative Launches Programmatic VR Advertising

  5 years ago News

  

  Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]

• OnAudience.com Launches New Version of DMP

  5 years ago News

  

  OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales. Key new functions [...]

• How Brands are Paying to Risk Their Own Safety in Lockdown Piracy Boom

  5 years ago News

  

  CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead to a rise in piracy, and explains why brands must remain vigilant. As the world gets used to living behind closed [...]

• Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed

  5 years ago News

  

  A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]

• PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting

  5 years ago News

  

  PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and is tailored to mobile-first publishers and [...]

• IAS Reveals Key Insights from Coronavirus Ad Adjaceny Study

  5 years ago News

  

  Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands [...]