PressBox Articles

• PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

  5 years ago News

  

  Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while [...]

• Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor

  5 years ago News

  

  Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]

• Study Finds Contextual Ads Are More Engaging & Memorable

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership [...]

• Former Oracle Director Joins Silverbullet as SVP of Product

  5 years ago News

  

  Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]

• DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

  5 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease [...]

• HospitalityUnited.Club to Host Webinar to Discuss Covid-19 Business Strategies

  5 years ago News

  

  HospitalityUnited.Club, a consortium of travel technology companies, will be hosting a webinar to look at how businesses can respond to and recover from the ongoing COVID-19 outbreak and prepare for recovery. The webinar will bring together industry leaders to discuss [...]

• OnAudience.com Develops Brand Taxonomy

  5 years ago News

  

  OnAudience.com has announced the release of brand taxonomy. It includes over 270 high-quality brand segments divided into categories, such as Automotive or Electronics. Using OnAudience.com brand taxonomy, marketers can choose the right segment and reach out to, for example, over [...]

• EMEA Travel Trends Around COVID-19

  5 years ago News

  

  In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]

• Silverbullet Group Supports Save The Children with Pro Bono Campaign

  5 years ago News

  

  Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing experts Silverbullet Data Services Group support Save The Children during this moment of difficulty, to promote trusted information for those [...]

• bet365 Backs White Bullet for Renewed Ad Protection Partnership

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has restated its commitment to online safety and compliance with the renewal [...]