PressBox Articles

• Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers — No Cookies Required

  5 years ago News

  

  Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]

• Primis, Video Discovery Offers Out of the Box RTB Capabilities

  5 years ago News

  

  Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]

• Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder

  5 years ago News

  

  As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for transparency in the mobile advertising ecosystem, PubNative actively contributes  to Prebid.org, an [...]

• United Despite Crisis: How Social Media is Keeping the UK Connected

  5 years ago News

  

  As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]

• FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe

  5 years ago News

  

  FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares [...]

• Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

  5 years ago News

  

  Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions [...]

• Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share current Middle East and Africa (MEA) travel trends. These insights are based on data collected on the 11th May, [...]

• Sojern Releases Latest Findings on COVID-19 Travel Impact

  5 years ago News

  

  With access to real-time travel audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These insights are based on data collected on the [...]

• Zeotap Named "Cool Vendor" By Gartner

  5 years ago News

  

  Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]

• IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]