PressBox Articles

• DoubleVerify Launches Semantic Science Division

  5 years ago News

  

  What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

• AdAsia and Wootag Partner to Deliver Interactive Ads to Asia

  5 years ago News

  

  AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]

• PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

  5 years ago News

  

  Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]

• AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

  5 years ago News

  

  AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]

• DoubleVerify Partners with Snapchat to Authenticate Media Quality

  5 years ago News

  

  DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]

• ADmantX Boosts its Brand Care Offering

  5 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]

• Bastien Faletto: New Sales Director Southern Europe at 1plusX

  5 years ago News

  

  The predictive marketing and data management platform 1plusX announces the appointment of Bastien Faletto as Sales Director Southern Europe. Formerly, he was Director of International Markets at nugg.ad – Zalando Marketing Services. Following the announcement, in early 2019, of the [...]

• Bidstack Partners with The Trade Desk

  5 years ago News

  

  In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising [...]

• PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK

  5 years ago News

  

  Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification [...]

• MGID launches Smart Widget for Accelerated Mobile Pages

  5 years ago News

  

  MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a [...]