PressBox Articles

• Impact Drives Expansion Across EMEA With Key Hires

  5 years ago News

  

  Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

• PubNative and Applift Join Forces with Verve to Form Verve Group

  5 years ago News

  

  Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth [...]

• Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development

  5 years ago News

  

  Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]

• Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”

  5 years ago News

  

  A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]

• 'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary

  5 years ago News

  

  Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]

• FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads

  5 years ago News

  

  A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

• Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns

  5 years ago News

  

  Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

• OnAudience Implements Personality Segments

  5 years ago News

  

  89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

• InfoSum Announces Industry Luminary Brian Lesser as Board Member

  5 years ago News

  

  InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s [...]

• IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap

  5 years ago News

  

  Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]