PressBox News

• Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

  5 years ago News

  

  Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

• René Plug Joins 1plusX as Chief Business Development Officer

  5 years ago News

  

  1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]

• Adverity Launches Augmented Analytics

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]

• Advertisers in APAC See Programmatic Gains: IAS Media Quality Report

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. Brand Risk Indonesia and Japan pose the highest brand risk [...]

• iVS Launches Programmatic In-Stream Video Marketplace and Expands in Southeast Asia with New Senior Hires

  5 years ago News

  

  Intelligent Video Solutions (‘iVS’), a leading video advertising platform for both publishers and advertisers in Southeast Asia, announced the launch of its in-stream video advertising marketplace in Southeast Asia. The marketplace, which is the first in Southeast Asia, provides advertisers [...]

• Lifesight Launches Customer Intelligence Platform to Help Brands Boost Their Customer Data Strategy

  5 years ago News

  

  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand [...]

• Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific, Adds New Channels

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched [...]

• VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

  5 years ago News

  

  VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC. By undertaking ABC’s audit, companies demonstrate their compliance with [...]

• Captify Announces Appointment of Fiona Salmon as Vice President of Partnerships EMEA

  5 years ago News

  

  Digital expert to manage the growth of Captify’s partnerships; allowing the world’s leading publishers to extract value from their onsite search data to maximise yield. Salmon will be leading Captify’s charge as a privacy-first, programmatic partner for publishers preparing for [...]

• Leading Publisher DPG Media Adopts Xandr Ad Server

  5 years ago News

  

  DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available [...]